Silicon Carne, le dessous des casts...
Je vous dis tout sur comment j'organise la production de Silicon Carne, combien de temps cela me prend et combien je gagne avec mon show.
Silicon Carne sâapprĂȘte Ă entamer sa saison 6, et aprĂšs plus de 160 Ă©pisodes produits avec une rigueur presque âreligieuseâ, une question me revient souvent : comment je fais pour gĂ©rer tout ça ? Combien de temps cela me prend, comment je mâorganise pour produire tout ce contenu, et surtout, est-ce que cela me rapporte de lâargent ?
Aujourdâhui, je vais rĂ©pondre Ă toutes ces questions avec un maximum de transparence. Vous allez dĂ©couvrir les coulisses de Silicon Carne, depuis la conception des Ă©pisodes jusquâĂ la gestion des revenus.
Je vous livre mon Content Creation System, la stratĂ©gie complĂšte derriĂšre Silicon Carne. Vous y trouverez tout ce qui touche Ă la crĂ©ation et Ă la distribution de contenu : podcasts, newsletters, vidĂ©os, et posts sur les rĂ©seaux sociaux. Ce document dĂ©taille ma target audience, les channels quâon utilise, mes objectifs de production et dâengagement, et mĂȘme mes objectifs financiers. Je vous donne Ă©galement mon calendrier hebdomadaire dĂ©taillĂ©e et comment jâutilise chaque plateforme pour atteindre mes objectifs dâaudience et de revenus.
En revanche, dĂ©solĂ© je dois switcher en anglaisâŠ
Depuis que je suis dans la Silicon Valley, je suis devenu incapable de rĂ©diger un doc comme çà en français. Dâailleurs Ă ce propos, jâai crĂ©Ă© le Content Creation System de Silicon Carne sur Notion qui est mon partenaire et qui vous offre 6 mois gratuit đ !
6 mois GRATUIT de leur nouvelle offre Plus, qui inclut Notion AI en illimitĂ©, pour que vous puissiez lâessayer gratuitement ! Â
Lien : https://ntn.so/siliconcarne
SĂ©lectionnez le partenaire Silicon Carne et le code STARTUP4110P19200
Silicon Carne Content Creation System
This CCS outlines Silicon Carne's strategy for creating and distributing content across various media, including podcasts, articles, videos, and social media. It details our target audience, content production goals, community engagement objectives, and revenue targets. The document also provides a clear weekly content schedule and outlines how we leverage platforms like YouTube, Apple Podcasts, Substack, and social media to achieve our annual revenue goal through sponsorships and memberships.
Target Audience
Silicon Carne's target audience consists of:
Tech Enthusiasts and Professionals: Individuals working in or closely following the tech industry, particularly those interested in the latest trends, innovations, and insider perspectives from Silicon Valley.
Entrepreneurs and Start-up Founders: People who are building, or aspire to build, start-ups. They are interested in bold, unconventional thinking and disruptive ideas that challenge the status quo.
Investors and Venture Capitalists: Those who are keen on understanding the tech landscape, emerging trends, and the next big opportunities in the industry.
Creative Thinkers and Innovators: Individuals who appreciate non-traditional, provocative discussions that push boundaries and spark new ideas.
Tech Media and Analysts: People who follow tech news and analysis closely, and who value deep dives into industry dynamics and cultural shifts within Silicon Valley.
Educated, Global Audience: Mostly professionals with a global outlook, who are well-educated and interested in how technology intersects with culture, society, and the future.
Fans of Unfiltered, Bold Content: Listeners who prefer authentic, no-nonsense discussions that are not afraid to be controversial, offering a raw and unvarnished view of the tech world.
Community-Oriented Individuals: People who enjoy being part of a community where ideas are exchanged freely and where being bold and picante is celebrated.
Season 6 Production Goals
44 Weekly Episodes: Deliver consistent, high-quality episodes every week, ensuring the show remains top of mind for listeners.
10 Monthly Fireside Chats: Host intimate, in-depth conversations with industry leaders and visionaries from Silicon Valley, providing exclusive content to the audience.
40 Editions of Our Private Newsletter: Send out weekly editions of the newsletter to provide the community insights about key Silicon Valley topics.
270 Shorts: Create engaging and shareable short-form content to expand the show's reach across social media platforms.
1 Hors-SĂ©rie: Produce a special edition episode that dives deep into a significant topic or event, offering a unique experience for the audience.
4 Community Events: Organize exclusive irl events that foster engagement and strengthen the bond within the Silicon Carne community (LâHacienda).
Community Engagement Goals
1M Views and Listens: Achieve a combined total of 1 million views and listens across all platforms, solidifying Silicon Carneâs position as a leading tech podcast.
5,000 Free Subscribers to the Newsletter: Expand the subscriber base by reaching 5,000 free subscribers, increasing the show's audience and potential reach.
300 Members of L'Hacienda: Grow the membership of L'Hacienda, the inner circle of Silicon Carne fans, fostering a thriving, active community.
75 PatrĂłns: Identify and onboard 75 top members who will serve as the pillars of the community, contributing to its growth and vibrancy.
Content Channels
YouTube
Purpose: YouTube is the primary platform for hosting all video content, including full episodes, shorts, and special editions like the Hors-SĂ©rie.
Strategy: Weâll optimize each video for discoverability through SEO, compelling thumbnails, and engaging titles. YouTube Shorts will also be used to share quick, impactful clips that capture key moments from episodes, driving more engagement and attracting new viewers to the full content.
Apple Podcasts and Spotify for Audio
Purpose: Apple Podcasts and Spotify will be the go-to platforms for distributing audio versions of Silicon Carneâs episodes.
Strategy: By ensuring our content is available on these major podcast platforms, weâll reach a broad audience of listeners who prefer to consume content on the go. Weâll optimize episode descriptions and use compelling cover art to enhance discoverability and appeal. Regularly updated playlists and episode series will keep the content fresh and engaging.
Substack for the Newsletter and Memberships
Purpose: Substack will be the hub for Silicon Carneâs private newsletter, offering in-depth insights, exclusive content, and updates directly to subscribers. Additionally, Substack will handle the payment solutions for memberships to L'Hacienda, the exclusive community for our most dedicated fans.
Strategy: Weâll use Substack to build a loyal reader base and collect emails by delivering high-value, well-crafted newsletters that complement the podcast content. The newsletter will include summaries, teasers for upcoming episodes, in-depth analysis, and invitations to community events, ensuring that subscribers feel like theyâre part of an exclusive community. Memberships to L'Hacienda will be managed through Substackâs seamless payment system, making it easy for fans to join and support the show while gaining access to premium content, our private Whatsapp and events.
LinkedIn, X, Threads, Instagram, and Facebook for Social Media
Purpose: These platforms will serve as the primary social media channels to promote content, engage with the audience, and build the Silicon Carne brand.
Strategy:
LinkedIn: Focus on professional insights, episode highlights, and industry commentary that appeal to tech professionals and entrepreneurs.
X: Use for real-time updates, quick thoughts, and engaging with the tech community through conversations, polls, and live-tweeting during episodes.
Threads: Create deeper conversations and threads on topics discussed in episodes, allowing for extended engagement and discussion with the audience.
Instagram: Share visually compelling content, including quotes, behind-the-scenes footage, episode teasers, and stories to connect with a more visually oriented audience.
Facebook: Engage a broader demographic with a mix of content, including video clips, community event announcements, and interactive posts.
Weekly Content Schedule Strategy
Friday
Content: Release the Silicon Carne Weekly Episode (Audio + Video) at 8am CET.
Channel: YouTube, Apple Podcasts, Spotify.
Details: Publish the full episode across platforms.
Estimated Time: 1.5 hours (1 hour for posting + 30 minutes for promotion across channels).
Content: Short #1 highlighting a key insight or bold statement from the new episode.
Channel: YouTube Shorts, Instagram, LinkedIn, X, Threads.
Details: Emphasize a standout moment from the new episode.
Estimated Time: 30 minutes (for posting and engagement).
Content: Preparation and Scheduling of Shorts #2 - #5 for the upcoming week.
Channel: YouTube Shorts, Instagram, LinkedIn, Facebook, Threads.
Details:
Short #2 (Monday): Key highlight from the recent episode.
Short #3 (Tuesday): Insightful or provocative moment to spark discussion.
Short #4 (Wednesday): Key highlight from the recent episode.
Short #5 (Thursday): Behind-the-scenes content or audience-favorite moment.
Estimated Time: 2 hours (30 minutes per short for preparation and scheduling).
Content: Send Future Episode Notes to Guests.
Details: Prepare and send detailed notes about the upcoming episode to the next guests.
Estimated Time: 30 minutes
Total Estimated Time for Friday: 4.5 hours
Saturday
Content: Recap Post (Free).
Channel: Instagram, Facebook, LinkedIn.
Details: Share a recap of the weekâs content, including links to the new episode and shorts.
Estimated Time: 1 hour (30 minutes for drafting + 30 minutes for posting and engagement).
Total Estimated Time for Saturday: 1 hour
Sunday
Content: Drafting Thought-Provoking Posts & In-Depth Analysis.
Channel: Internal preparation for LinkedIn, X, Substack.
Details: Create upcoming social media posts and work on the bi-monthly in-depth analysis newsletter for members.
Estimated Time: 3 hours (2 hours for writing + 1 hour for content planning and organization).
Total Estimated Time for Sunday: 3 hours
Monday
Content: Recording and pre-editing of the Silicon Carne Episode.
Estimated Time: 5 hours (2 hours for recording, 6 hours for pre-editing and sending to video editor)
Content: Short #2 Engagement.
Channel: YouTube Shorts, Instagram, LinkedIn, X, Threads.
Details: Monitor and engage with audience interactions on the scheduled short.
Estimated Time: 15 minutes (for engagement).
Content: Prepare the upcoming TL;DR Newsletter Edition.
Details: Gather and draft news items for Wednesdayâs newsletter.
Estimated Time: 1 hour (for drafting).
Total Estimated Time for Monday: 6 hours
Tuesday
Content: Short #3 Engagement.
Channel: YouTube Shorts, Instagram, LinkedIn, X, Threads.
Details: Monitor and engage with audience interactions on the scheduled short.
Estimated Time: 15 minutes (for engagement).
Content: Tease the Upcoming Friday Episode.
Channel: LinkedIn, X, Threads.
Details: Share the main topic and special guest of the upcoming episode to build anticipation.
Estimated Time: 1 hour (30 minutes for drafting + 30 minutes for posting and engagement).
Total Estimated Time for Tuesday: 1.25 hours
Wednesday
Content: Release the TL;DR Newsletter Edition at 8am CET.
Channel: Substack, LinkedIn, X, Threads.
Details: Distribute the newsletter featuring 5 hot takes about Silicon Valley.
Estimated Time: 1.5 hours (1 hour for final editing + 30 minutes for posting and engagement).
Content: Short #4 Engagement.
Channel: YouTube Shorts, Instagram, LinkedIn, X, Threads.
Details: Monitor and engage with audience interactions on the scheduled short.
Estimated Time: 15 minutes (for engagement).
Total Estimated Time for Wednesday: 1.75 hours